Puerto Vallarta Party Company

SDE $2,577,991

Listing ID: 3928
IOI Deadline: 07-31-21

Brand Information

Business Highlights

The business makes and sells beach and party themed products with original designs. Our products are high quality and in demand. We have an email list of over 50,000 and a small but growing Facebook group (2,000).

Geography & Channels

Financial Snapshot

Amazon Revenue Growth

Total Business Revenue & Expenses

Year

Revenue

Landed COGS

Seller Fees

TACOS

Other

SDE

TTM

$7,230,000
$2,875,759
$1,065,750
$702,000
$8,500
$2,577,991

% of Rev

(100%)

(40%)
(15%)
(9%)
(0%)
(35%)

2020

$5,600,000
$2,140,000
$760,000
$500,000
$50,000
$2,150,000

% of Rev

(100%)

(38%)
(14%)
(14%)
(0%)
(38%)
Projected 2021 Revenue: $10,000,000
Projected 2021 SDE: $3,200,000
Inventory Value: $1,300,000
(*view this section horizontally or on desktop for more detailed information)
Financial Notes:

The business ran out of stock which impacted revenue. Also, had a large COVID bump.

All Channels
Amazon
Shopify
Walmart
Etsy
Ebay
Zulily
All Amazon Markeplaces
Amazon.com (USA), Amazon.ca (Canada), Amazon.com.mx (Mexico), Amazon.fr (France)

Top Categories

Sports & Outdoors
Toys & Games
Kitchen & Dining / Picture Frames

Amazon Account KPIs

Seller Rating
4.9
Parent ASINS
37
AOV
$43
Brand 2.0
Yes
Refund Rate
2%
Order Defect Rate
0.20%
Account Health Rating
At-Risk
Policy Violations Warnings
1
FBA
90%
FBM
0%
SFP
0%
IPI Score
651
FBA Restock Limits Standard Size
12,000
USED
15,000
LIMIT
FBA Restock Limits Oversize
4,200
USED
4,500
LIMIT
Amazon Notes:

The policy violation relates to an old promotion that is no longer running.

Top 5 ASINs by TTM Revenue

79%
Of the TTM Amazon revenue is concentrated among the top 5 ASINS
2
Suppliers supply the Top 5 ASINS

Top 5 ASINs by TTM Revenue

(*view this section horizontally or on desktop for best experience)

1

Giant Inflatable Unicorn Pool Float Floatie Ride On with Fast Valves Large Rideable Blow Up Summer Beach Swimming Pool Party Lounge Raft Decorations Toys Kids Adults

ASIN 1 Details

$1,872,000
TTM Revenue
$36.99
Price
4.4
Rating
7,309
Reviews
#294 in Toys & test
BSR

Inventory

4,500 units
Inventory Onhand/Enroute
500 units
In Production
Standard
Size

Notes

This is a perennial best seller with a unique design. It has been the Amazon choice several times. In addition to the inventory shown we have a PO in production for 5,000 more units.

2

Intex Excursion Inflatable Boat Series

ASIN 2 Details

$1,368,000
TTM Revenue
$24.23
Price
4.9
Rating
1,070
Reviews
#456 in Infatable test
BSR

Inventory

3,000 units
Inventory Onhand/Enroute
0 units
In Production
Standard
Size

Notes

This is a perennial best seller with a unique design. It has been the Amazon choice several times, and is ranked #1 in Hose Splitters. In addition to the inventory shown we have a PO in production for 5,000 more units.

3

Bikehand Bike Repair Stand (Max 55 lbs) - Home Portable Bicycle Mechanics Workstand - for Mountain Bikes and Road Bikes Maintenance

ASIN 3 Details

$864,000
TTM Revenue
$34.99
Price
4.8
Rating
625
Reviews
#2,451 in Sports & test
BSR

Inventory

7,000 units
Inventory Onhand/Enroute
0 units
In Production
Standard
Size

Notes

This is a perennial best seller with a unique design. It has been the Amazon choice several times, and is ranked #1 in Hose Splitters. In addition to the inventory shown we have a PO in production for 5,000 more units.

4

Clothink Bike Repair Stand with Multiple Quick Release

ASIN 4 Details

$576,000
TTM Revenue
$46.33
Price
4.6
Rating
384
Reviews
#75,131 in Sports & test
BSR

Inventory

1,233 units
Inventory Onhand/Enroute
0 units
In Production
Standard
Size

Notes

This is a perennial best seller with a unique design. It has been the Amazon choice several times, and is ranked #1 in Hose Splitters. In addition to the inventory shown we have a PO in production for 5,000 more units.

5

https://www.amazon.com/dp/B08K8RTKKR

ASIN 5 Notes

$216,000
TTM Revenue
$23.95
Price
4.8
Rating
740
Reviews
#34 in Bike test
BSR

Inventory

1,000 units
Inventory Onhand/Enroute
0 units
In Production
Standard
Size

Notes

This is a perennial best seller with a unique design. It has been the Amazon choice several times, and is ranked #1 in Hose Splitters. In addition to the inventory shown we have a PO in production for 5,000 more units.

Team

Owners
2
Owner Location
US
Owner Language
English
W2 Employees
0
Independent Contractors & VAs
3
PPC Agency
Yes
3PL
None
Warehouse
New york
Team & Operations Notes:

Two owners, one PPC agency. No warehouse. Our team members are willing to continue on with a new owner.

Supply Chain

Number of Suppliers
2
Supplier Locations
China
India
Supply Chain Notes:

The new supply chain notes are here.

Seller Q&A

Why are you selling?

I've gotten the business as far as I can and I'm tired of running it. The market is great right now so I'd like to take some chips off the table.

How could a buyer best grow this business?

Enter new markets and release more products.

What problems have you faced in running this business?

We ran out of stock and also had to airship items. This greatly increased our COGS. Also, PPC has been hard to manage efficiently.

Ongoing Involvement?

I'm looking for a full exit but would consider staying on under the right circumstances.

What else is important to you besides price?

I want to make sure my brand survives and thrives.

What will you do next?

I plan to start another business.

Additional Comments

We are open to a partnership with the right company.

Next Steps for Buyers

If you are interested in pursuing this deal please submit a short form indication of interest (“IOI”) by the IOI deadline shown in the listing.

An IOI is an indication of your interest in moving to the next stage in the deal process. It must include your estimated value for the deal based on the information available in the listing and financial package.

Your IOI is non-binding and you may revise it in the following round after reviewing further information and speaking with the seller.

The IOI must be drafted in accordance with the format and terms shown below. Once complete it may be submitted by email to: deals@fbaprivatemarket.com

IOI Deadline: 07-31-21